Webflow’s brand design web team designs and builds all of our marketing landing pages. Initially, we focused on designing landing pages that showcased the design capabilities of Webflow. But then teammates started giving us feedback that our designs could cause harm to some people, and prevent others from engaging with them at all. In short, they weren’t very accessible, which is something we didn’t know much about at the time.
We created our own accessibility checklist: written in plain English, unlike a lot of existing accessibility documentation, including how to implement guidelines in Webflow. It started as an internal effort to help guide our own design and development process. When we learned how pervasive inaccessible web design was, we then shared it with the community for Global Accessibility Awareness Day.
The checklist was a big group effort. The core team working on this included myself and 3 web brand designers, and we worked closely with accessibility specialists at Webflow to learn from their expertise. I led the project, which included owning the vision, delegating tasks to designers, keeping us on-track for our launch deadline, managing other work to meet deadlines, and coordinating cross-functional work.
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