Problem
Webflow’s blog needed a refresh: our content team hypothesized that it was hard for viewers to find the content they were looking for, and that the ways the content was displayed felt redundant and unclear. We also wanted the design of the blog to feel more compelling and encourage viewers to peruse all of our great content.
Solution
I worked closely with our head of content to run the blog redesign through the design process, to validate our hypotheses and learn how else we might improve the blog experience. The result was a refreshed blog that felt more in line with the Webflow brand experience, and that helped display all of our great content.
Go to the live Webflow blog
We iterated on the blog often — our first launched redesign uses a dynamic grid system to organize content.

The previous blog design felt stagnant and user research showed us that the 3 top categories used to organize content — new, popular, and random — were not helpful or appealing to viewers.


I explored some fun blue-sky visual design explorations. At this point in the project, we wanted to explore how the blog might look as it’s own sub-brand, so it wasn’t necessary that each exploration feel entirely consistent with the Webflow brand.
I explored a range of design directions, from safe and similar to the current blog to more out there and divergent. We ended up going with something more similar to the current (previous) blog, integrating the dynamic grid and stylized display font from my explorations.

After I designed and built the home page, my priority shifted to more managerial responsibilities, and I art directed a junior designer to design and build the blog's secondary pages based on the direction I established.

The blog has since gone through more design iterations. We replaced the more stylized cut of Graphik Wide to Graphik Regular to improve legibility and for consistency with our core brand. We also reverted to a fixed top menu, as we suspected that the side nav might be hurting conversions.